Tag: pajamas

Carrie Bradshaw Is Fueling My WFH Outfit Mood Board

Something I’ll never forget is how many times, after watching the Sex and the City movie, I tried to pull off the Carrie Bradshaw outfit you see right here. Carrie stood there admiring her closet in separates that appeared so effortless and cool – and she was at home, just dressing for herself. Carrie actually layered a tunic dress over a skirt twice in the film – I counted – but I couldn’t get over how perfectly she mastered proportions here, so that just the right amount of pleated skirt was revealed beneath the hemline of her tee. I can’t even tell you how many different combinations I hand-selected from my own wardrobe to try to nail this exact look.
For me, that excitement extends to the HBO series, which you can still stream on HBO NOW and HBO GO. Even though I have my favorite Carrie outfits (who doesn’t?); I was always impressed by how well Carrie dressed within the comfort of her own home. White-trimmed sport shorts looked adorable with tube tops and heeled thong sandals when Carrie strolled out to the street midday, taking a break from work to greet Aidan Shaw. And there were numerous times she spilled her heart out about Big right onto the page, working from her laptop near the window in a glamorous furry coat or pajamas and pearls.
Carrie crafted her at-home aesthetic with her own brand of quirk, never opting for just any old sweatsuit. In my recent time at home, I’ve found that fashionable WFH gear boosts my mood, and I can only imagine how I’d feel to have Carrie’s closet to choose from. Fortunately, it’s easier than you might think to re-create so many of Carrie’s more laid-back style moments. Scroll through to get inspired, and consider ditching the sweatpants for something a tad more fabulous.

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43 Style Lessons We Learned From Carrie BradshawRead More
15 Fashion-Forward Places To Buy A Wedding Dress Online

The last few years have seen a significant spike in the number of retailers offering wedding dresses online. While brick-and-mortar stores are still very popular for their appointment-only model, allowing brides-to-be to bring their family and friends with them, there is an increasing number of brides who’re interested in a more modern experience. One where they are not at the hands of the bridal stylist — who often brings gowns to them from the back of the shop based on what they think is their style — and where they can peruse an unlimited selection of brands that are both bridal and not.In the past, quality issues and limited return policies may have prevented brides from buying their wedding dress online, but we’re now living in the golden age of the online bridal shop. With the arrival of wedding shops from the likes of e-commerce retailers like MatchesFashion, the selection is as fashion-forward as it’s ever been. Bridal brands like Floravere, who are disrupting the industry by making it more transparent and the experience more tech-savvy, are also on the rise. In addition to offering stylish wedding wares, these places also offer the convenience of buying your accessories all in the same place, making the experience seamless for brides who are not looking to spend their time going to several stores.Ahead, the best places to buy wedding dresses in every budget.At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.LoveShackFancyAfter noticing brides wearing dresses from its vintage-esque line for their nuptials, LoveShackFancy released an official bridal line in June. And good thing that they did! Like most of its offerings, the collection features stunning lace and sheer detailing, nightgown dress-like silhouettes, and flowy skirts.MatchesFashionFrom Erdem, Batsheva, and Rochas to Vivienne Westwood and Richard Quinn, the MatchesFashion bridal shop, which launched in early 2020, has styles ranging from saccharine sweet to fashion-forward. The hardest part will be just picking one look from the selection that this popular London-based retailer offers.Danielle FrankelThis month, one of our favorite Cool Girl wedding labels Danielle Frankel relaunched its website. With that, the 2019 CFDA/Vogue Fashion Fund runner-up Danielle Hirsch’s avant-garde designs — previously available at Net-A-Porter and Moda Operandi, among others e-tailers — can be bought from the site directly.Floravere This direct-to-consumer brand, which also has storefronts in NYC and L.A., offers made-to-order wedding looks at much more affordable prices than traditional wedding retailers. To make things even better, Floravere is currently hosting a sample sale, with prices starting at $300 (down from $1,000).ReformationFor those looking for a sustainable wedding dress, Reformation also designs bridal looks. The styles lean more boho, and feature the same low-cut, high-slit styles that we’ve come to expect from the popular brand.Net-a-Porter For a more classic selection, e-tailer Net-A-Porter carries brands like Roland Mouret, Halston, Self-Portrait, Temperley London, and Brandon Maxwell. In addition to short dresses and gowns, you can also shop separates perfect for before and after the big day.SahrooNew York-based designer Sarah Abbasi’s eco-friendly bridal brand features handmade matching sets, made using silk, glass crystals, and feathers by artisans in her native Pakistan. While trousers are Abbasi’s signature, Sahroo also creates stunning caftans, gowns with thigh-high slits, and capes. SleeperFans of the nightgown trend will love this casual selection from the nightwear-as-outwear brand that has made a name for itself on Instagram with its feather-adorned pajamas. Prairie-like and available in linen, these dresses are made for the bride who wants to look authentically herself on her wedding day.LEINA wedding label made for the modern woman, LEIN’s founder and designer Meredith Stoecklein is currently offering virtual fittings to brides in response to the pandemic. Styles range from nontraditional gowns (see: this double-breasted gown) and mini dresses to jumpsuits and suits.BHLDNThe most traditional bridal retailer on the list, Anthropologie’s bridal brand also offers the biggest selection of wedding styles. If you’re on a tight deadline, check out the in-stock and ready-to-ship section of the site which currently features popular brands like Jenny Yoo, Amsale, and Watters.ASOSOne of the most popular e-tailers also offers a big bridal selection as part of its Edition (special occasion) collection. As is always the case with ASOS, the styles — ranging from separates to cocktail dresses and gowns — have an affordable starting point.FarfetchFor those looking for a dress that only looks bridal, Farfetch has styles from high-end brands like Lanvin, Giambattista Valli, and Saint Laurent. If bridal is what you’re after, though, the retailer does carry labels like Jenny Packham and Temperley London who are beloved for their wedding styles.WhistlesContemporary brand Whistles — frequently worn by Kate Middleton — launched bridal dresses four years ago. Ever since then, brides have flocked to this high-street favorite for an affordable selection of modern styles that range from ethereal to minimal.RevolveIf you’re a frequent shopper on Revolve, you’ll recognize the e-tailer’s penchant for sexy, form-fitting, high-slit styles in its bridal edit. For those looking for something more subtle, Revolve also carries brands like LoveShackFancy, known for its sweet, prairie-like dresses.LulusThe most affordable brand on the list, Lulus recently launched a bridal shop. Carrying a range of gowns and short dresses, the label makes it easy (on you and your wallet) to have two looks on your wedding day, as well as many more to wear before and after the day.Like what you see? How about some more R29 goodness, right here?Lulus Latest Bridal Collection Offers Plus Sizes10 Bridal Trends That Will Be Everywhere In 2020I Had A Virtual Wedding In QuarantineRead More
This Pink Matching Sweat Set Just Brightened My Day

Even though I work from home fairly often, and my job as an editor is doable remotely, the experience of working remotely feels different when our world is facing a crisis. The spread of coronavirus is top of mind, prodding and jabbing at every somewhat normal thought I have, turning my mood upside down just when I finally start to feel uplifted and maybe even manage a smile. I overheard my fiancé telling a friend on the phone, “Sarah’s used to this, she works from home all the time.” But he’s wrong – I’m not used to this. Work-from-home days suddenly went from delighting in rare occurrences (No makeup! Ripped sweats that are so comfy I’ll never throw them away! Sloppily licking the greek yogurt out of my granola bowl!) to a mandate. We are all facing a sad ultimatum: if we don’t physically isolate, we could help spread a virus.
I love my job as a fashion editor, but writing about many of the usual topics I cover feels unnerving and even inappropriate right now. My colleague Lindsay Miller wrote about getting dressed during this time of physical distancing, and her essay made me wonder if the clothes in my own closet could potentially make me feel better or change my mood. I haven’t opened those closet doors in days, not only because I have no one to dress for, but because I don’t feel inspired to dream up an outfit. I have a co-ord set drawer that I rarely even visit during a regular workweek because I figure, “I have to commute into the office tomorrow – I’ll just put all my effort into a really cute look then!” So, I mostly just stay in pajamas all day, which is what I did on days one and two of my quarantine. Fashion, who?

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I decided to ease my way into it. I dared myself to dive into the aforementioned matching-set drawer and pulled out this Choosy sweat set, which consists of dusty pink ribbed joggers and a matching cropped turtleneck. I accessorized with my red Marc Jacobs glasses (reserved for days I feel spunky) and asked my fiancé for a quick photo shoot. We had spent so much time doing our own thing in two different rooms, communicating through the wall – “Close the door! I can’t hear myself think!” – I felt like we were on Love Is Blind. But he seemed genuinely excited to photograph my outfit, and that never happens.
Even though throwing on coordinates inside the house made me feel stylish and polished, that doesn’t change what’s going on outside, and it certainly doesn’t mean getting dressed will make everyone feel better. But, if nothing else, it’s worth noting that fashion – which has always been my favorite hobby and is the foundation of my career – actually put a smile on my face today in some small way. Maybe this will remind you to look within and practice some of your own favorite things right now, even if they don’t involve shopping your closet. But if documenting your #OOTD is one of the things that makes you happy too, then why not start with a matching sweat set? Things can only get more glamorous from here.

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20 Years Later, The Costumes Of Bring It On Hold Up

Editorial use only. No book cover usage.
Mandatory Credit: Photo by Moviestore/Shutterstock (1554324a)
Bring It On, Gabrielle Union
Film and Television

Two decades later, the fashion of Bring It On feels somehow even more on-trend today than it did when it came out. Bike shorts, chunky New Balance sneakers, tie-dye — these all are the hallmark looks of the 2000 cheerleader teen comedy. “What goes around comes around in the world of fashion, it’s cyclical. And what you see now, in 2020, you’re going to see it again in 2040, so it just circles and cycles around,” says costume designer Mary Jane Fort. “I really tried to make it as authentic as I could for that age, at that time, and not be too trendy. I wanted something that could hold up.”

She succeeded. Following the story of two rival teams, San Diego’s Rancho Carne Toros, led by Torrance (Kirsten Dunst), and Los Angeles’ East Compton Clovers, led by Isis (Gabrielle Union), Bring It On’s fashion features all of today’s biggest trends, alongside relics of the time, like tube tops, butterfly clips, and platform sandals, that fared less well. “I was just trying to tell the stories of the characters and who they are. And, of course, you look at fashion [around you at the time], but you don’t necessarily follow it.”

When it came to the two uniforms, which are arguably the most iconic looks from the film according to Fort, it was “a lot of fun to design them.” The main colors, red for the Toros and green for the Clovers, were a strategic choice: “The colors were a group decision with myself, [film director] Peyton Reed, the production designer, and the director of photography because it reflected the colors of absolutely everything else.” After the colors were selected, Fort came up with two styles for the Toros: a sleeveless and a turtleneck version. “That’s actually just two pieces,” says Fort of the turtleneck they slipped underneath the shell top. “It looked like two different uniforms, but it was the same uniform.”

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Mandatory Credit: Photo by Moviestore/Shutterstock (1553012a)
Bring It On, Kirsten Dunst
Film and Television

To make clear that the Clovers were from a bigger city than the Toros, Fort added “little subtleties” to their uniforms to make them appear more trendy. The tops are shorter and the style, with the red-and-yellow accents and more geometric neckline, bolder and more confident in comparison to Toros’ more traditional look.

Editorial use only. No book cover usage.
Mandatory Credit: Photo by Moviestore/Shutterstock (1547440a)
Bring It On
Film and Television

Fort wanted to make sure that the rival looks could also stand side-by-side as equals in the film’s most pivotal scenes. “The two uniforms had to work together. They had to complement each other without matching, without competing, and both had to be noticeable.”

When coming up with the costumes used outside of competitions and practice, Fort envisioned “places that the character could go to, be it the mall or the local boutique.” As the costume designer behind the other most popular film of the time, Mean Girls, she has experience with that. “You try to get into the head of where the characters would be able to go — like, where would Torrance go to get her sweats?” she says. For the Toros, Fort envisioned a beachy look, mimicking what people wore at the time. “It is the antithesis of trendy,” she says. “In Southern California, people wear shorts, people wear tank tops.” Meanwhile, Clovers were dressed in more on-trend fashion of the time. (It should be noted that the mostly-open cardigan with nothing underneath, seen below, is one of the biggest trends of this summer.) “It’s the same with the Clovers. You would go to the places that they go to,” she says. “They had more options of places to go, being from a bigger city. Things that you couldn’t get in the more sort of provincial place like San Diego.”

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Natina Reed, Brandi Williams, Gabrielle Union, Shamari Fears
Bring It On – 2000
Director: Peyton Reed
Universal/Beacon
USA
Scene Still
Comedy
American Girls

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Mandatory Credit: Photo by Moviestore/Shutterstock (1538530a)
Bring It On, Kirsten Dunst, Jesse Bradford
Film and Television

Torrance’s wardrobe is indeed girl-next-door saccharine sweet, filled with floral dresses and capri pants that she pairs with pastel sweaters. “She’s the head cheerleader, so she has a certain perkiness to her and she has a very precise way of putting everything together,” Fort says. In some instances, that translates to all-pink everything, from cutesy pink pajamas (with heart prints and kiss prints, no less) to a “Campus Queen” pink tee and a pink floral bikini which she pairs with floral-embellished platform flip-flops. “She’s that girl — pink is her favorite color, and that’s what she wants to be in,” says Fort.

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Mandatory Credit: Photo by Moviestore/Shutterstock (1559844a)
Bring It On, Eliza Dushku
Film and Television

This was meant to contrast the look of Missy (Eliza Dushku), the new girl who transfers from a school in Los Angeles and, at first, is hesitant to join the team. “Your school has no gymnastics team, this is a last resort,” she says in one of Bring It On‘s most iconic lines while auditioning in a “Rub Here For Good Luck” crop top showing a buddha and unpractical low-rise pants.

“She’s not a girly-girl,” Fort says. “She comes from Los Angeles, and I know it’s only a 100 miles away, but there’s a world of difference.” While Missy opts for a darker color palette and leather jackets, Torrance reaches for hoodies and a vibrant color scheme.

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Mandatory Credit: Photo by Moviestore/Shutterstock (1543433a)
Bring It On, Kirsten Dunst, Eliza Dushku
Film and Television

While their styles are in contrast to each other, in practice, all the girls are similarly dressed, wearing the workout go-tos of the time: Nike sports bras and athletic shorts, Adidas track pants and crop tops, tank tops, bandanas, and scrunchies. “The cheerleading costumes were so bright. [And] they were in them a lot. We didn’t want to overpower [the rest of the film] with clothes and too many pieces,” says Fort. It’s ironic, then, that it’s the same looks that we find ourselves wearing today in quarantine, with athletic shorts, bandanas, and sweatsuits becoming the (unofficial) uniform of 2020.

Editorial use only. No book cover usage.
Mandatory Credit: Photo by Moviestore/Shutterstock (1538531a)
Bring It On, Clare Kramer, Kirsten Dunst, Nicole Bilderback
Film and Television

All to say, we would gladly borrow Bring It On’s entire wardrobe. Don’t agree? To quote the great Torrance Shipman, “This is not a democracy, it’s a cheerocracy. I’m sorry, but I’m overruling you.”
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My New Pajamas Are the Perfect Whimsical Antidote to the Reality That Is 2020

My new pajamas give me hope for the remainder of 2020. Directly after purchasing them, a hairstylist responded and agreed to my plea to put box braids in my hair, the Lakers finally won a game, and Joe Biden announced Kamala Harris as his running mate. Could 2020 be saved? I’m starting to think so.
When lounging around the house, you can usually find me in yoga pants and PJs. Recently, I’ve really gotten into matching sets. I’ve been loving Eberjey when I want to seem like I have it all together, and I’ll opt for my Aerie set when I want something more playful and easy. I thought I had all the pajamas for every mood I was feeling, but a quick glance at Sleeper’s Party Pajama Set With Feathers in blue convinced me I was wrong, very wrong.
The peaceful, powdery, cloud-like blue makes me feel like my dreams and hopes are still alive. My dream of Donald Trump being voted out of office, a world with no racism, no virus, a world where women are compensated properly, and personal dreams like owning a yacht and becoming a novelist. The feathers transport me to a cabaret or Great Gatsby scene where I’m gliding around the dance floor as the star of the show. They are the perfect hint of drama – the good kind, of course.
I know it may still seem like 2020 is a wash, but my pajamas beg to differ. One wear in these majestic garments and you’ll be singing a new tune, too.Read More
4 Cute Pajama Trends Endorsed by Cindy Crawford, Yara Shahidi, and More

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Effects of Dressing Up on Productivity When Working From Home

This original article was first published here: Effects of Dressing Up on Productivity When Working From Home
The words’ working from home’ inspire images of long days spent lounging around in pajamas and sweatpants, seated in that fluffy chair with your legs up with a kitchen full of snacks. While this seems like a tempting idea, considering the prospect that telecommuting could be the new normal, at least for the next couple
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4 Key Sweater Styles to Add to Your Fall Rotation, Because Who Doesn’t Love Options?

If, like a lot of us, you’ve been rotating between pajamas, robes, house dresses, and the occasional swimsuit, fall might be the motivation you need to switch things up. Sweaters are a requisite seasonal purchase, so grabbing a few extra styles even when we’re staying home seems like a solid investment, right? Especially if these sweaters don’t look exactly like the ones already cramming your drawers – that’s where we come in.
In the name of mixing things up and to provide you with some styles you’ll wear well beyond this one season, we’re introducing four fresh trends that originated on the runways, but will still be plenty practical in your own homes. From cutouts that feel fresh, but not over-the-top to long line cardigans that could double as a robe or dress, these are the pieces you’ll want to wear and repeat.Read More
Staying in Touch With My Personal Style After 150 Days of Sweatpants

The shoes sitting pretty at the top of my closet have started collecting dust. So really, I guess they’re not sitting so pretty anymore. One by one, I have actually heard them shimmy loose from the spots I positioned them in on the shoe rack five months ago, falling with a thud to the floor. But I don’t do anything about it – I’m kind of enjoying being lazy right now, and I don’t have any use for my neon kitten heels or white leather boots.
But that also sounds pretty sad, especially since styling outfits is so much a part of who I am. Even if I’ve experienced momentary bursts of fashion enthusiasm throughout lockdown, they were short-lived. I styled a beach outfit to go sit on the sand and meditate for awhile, social distancing from everyone around me. I styled outfits for work photo shoots, even putting on a little bit of makeup, just to take it all off after I snapped some selfies and hung my clothes back up on the rack. Sometimes I put on accessories for Zoom calls, but knowing that I’m generally more comfortable typing without bracelets and rings on, I usually just end up taking them off too.
“My personal style has always evolved, and regardless of what route the trend cycle takes, I want my own outfits to keep representing who I am.”
Here I am, feeling almost guilty because I haven’t been using much of my wardrobe at all. I’ve been living out of three drawers: the sweats drawer, the workout clothes drawer, and the swimsuit-slash-cover-up drawer. Yes, this is partly my fault, because I could have spent more time in house dresses and ribbed matching sets, but I’m sure that I’m not alone in thinking that working in pajamas is pretty relaxing. Now I have to ask myself if I even remember how to get dressed. But more importantly, I wonder if I’ve held onto my personal style through all of this. Has my style changed, and how do I know that it has?
I look back at this old photo of myself and remember creating the outfit so vividly. I just knew that, for me, this silk Self-Portrait robe called for a ’70s moment with wide-leg jeans, and that I’d take a walk on the wild side in a ribbed, cropped tank that reminds me of the early 2000s. Not everyone would style these pieces that way, but at the time I was so sure that it was the right look for me. I guess that’s the feeling I realize is now missing from my life: the feeling of being sure.

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How Do We Dress When There’s No One – and Nothing – to Dress For?

Right now, it’s impossible to know when our lives will go back to normal and what the new normal will even look like. Like most people, that uncertainty is rooted in when we’ll see friends and family, hug, and resume the daily activities we love and maybe took for granted. For me, it’s also rooted in what I do and in what the fashion industry will look like. It’s impossible to predict how the street style trend cycle will spin – will it pick back up where it left off? And will people take notice or even care to participate? Will they continue to dress for themselves, either sticking to the more relaxed athleisure they’ve become accustomed to, or go all out with bold, new fashion perspectives and looks we’ve never seen before?
Thinking about how I’m going to dress once I step back into the hustle and bustle of “real life” seems pretty insignificant in the whole scheme of things, I know this. But I also know that cherishing all the little parts of you that make you you is an important way to stay grounded and continue your journey of self-love, especially when the future feels like a mystery.
For awhile now, I’ve been reminiscing about the past – at least when the topic of “getting dressed” comes into play – but if I don’t get to know who I am or what I like, I’ll need to play catch up later. My personal style has always evolved, and regardless of what route the trend cycle takes, I want my own outfits to keep representing who I am. I think I’ll start by visiting the shoes at the bottom of my closet, since they do seem to be calling my name.Read More
Your Animal Crossing Avatar Can Now Wear Marine Serre Moon Print & Fenty Tie-Dye

Over the last five months, I’ve spent most days in pajamas, house dresses, and sweatsuits — but I’ve been living out my fashion fantasies in Animal Crossing to the fullest. On any given day, you can find my avatar watering flowers in off-the-runway Chanel, digging up fossils in Rodarte, and planting orange trees in Sandy Liang. I am not alone. Since the Nintendo Switch game came out earlier this year, many fashion-loving players have felt the same. In part that’s thanks to the Animal Crossing fashion Instagram accounts like Kara Chung’s @animalcrossingfashionarchive.

“I honestly started the account as a joke,” says the Hong Kong-based visual artist and photographer, who is currently in her hometown of Manila, Philippines, where she went to be with family when the pandemic hit. “I had a group chat with a few friends, where we shared looks casually, and started the account without any agenda.” Since then, it racked almost 50K followers and resulted in collaborations with brands like Highsnobiety, Marc Jacobs, and Valentino.

Most recently, Chung partnered with Klarna (the shopping app and buy now, pay later provider) and Micah “Noodles” Mahinay to create a series of fashion items that will be featured in a virtual pop-up on the latter’s island. “Micah let us know what she had on her wish list via Klarna, and I translated some looks into the game to display on her island,” she says. Inside the pop-up, which will launch on August 17, players will find the Beyoncé-approved Marine Serre moon-print shirt, a Fenty tie-dye jacket, and an Issey Miyake pleats top, among other coveted items.

“I personally love the Palm Angels hoodie, because it has fire in the front so it was fun to draw, and the black-and-white Raf Simons sweater with a giant smiley face, because it’s easily recognizable from afar,” says Chung. After getting the item virtually, players will also be able to snag the items IRL, by sharing a screenshot of their avatar wearing the goods and tagging @klarna.usa. Yes, you can match your avatar — and Beyoncé.

Chung says she never imagined that the account would get this kind of a viral reaction and result in designer collaborations, which most recently included MM6 Maison Margiela: “Whenever I get a request for these types of things, I always have to double-check to see if I am awake. It’s so crazy, it’s nothing like I could have ever imagined.” She approaches Animal Crossing projects like an actual fashion shoot, by creating storyboards and having conversations with the brands. In addition to refining the concept, the latter helps in setting expectations regarding what works in the scope of Animal Crossing: “The game is quite limited.”

She goes on to explain that not every look translates well — typically, vivid, graphic pieces and illustrations come out best. “In reality, you can’t capture the full piece of clothing. It forces you to ask what is special about the specific piece. It forces you to think what makes the piece or gives it its soul [laughs],” she says, adding that sometimes it’s the challenge of finding a piece that makes sense for the project and looks good visually that makes it interesting for her. “To scour through all the [brand] items and curate the selection that works for the brand is quite a fun experience. You just have to find what works.”

Earlier in the summer, Chung was also the design force behind Animal Crossing’s first fashion show. After “meeting” stylist Marc Goehring during, what else, an Animal Crossing party, the two connected. “We knew of each other’s work, and then we got on a call and decided to do something. We didn’t know what yet but, since he’s a stylist in real life and I am a fashion photographer in real life, we thought why not just create a project using our real interests and our real occupations in Animal Crossing, and do a collaboration that we otherwise couldn’t,” she says. After Goehring curated 30 looks, Chung designed and shot the show. “As a bonus, we got Michel Gaubert to do the score, which is hilarious because he does real runway scores,” she says. “He is also a player of the game, and stitched together samples from the in-game soundtrack with a song called ‘E.T.’ by JOON.” Having covered fashion week shows in the past, she “tried to put an editorial touch on” the project: “I treated it as a serious runway — but also a joke.”

Chung says she loves seeing how the game has created a conversation between designer brands and fashion lovers. “So many people participate in fashion without necessarily buying the clothes. A lot of people don’t have the physical clothes, but, ever since I can remember, so many people have gone to SSENSE.com or NET-A-PORTER to make their wish list,” she says. “You don’t need to spend money to be part of this conversation, and brands accept that. They accept that the love for the brand goes beyond having to shell out or having to work hard for access. It’s evening the playing field.” Especially amid lockdown when we couldn’t go to physical stores, there was something comforting about visiting Sandy Liang’s Animal Crossing pop-up or seeing a new collection virtually unveiled on avatars. “What this game shows brands is that, if you give people access, and if you give people these very easy tools to work with, there’s this profound effect.”

Then, does Chung feel like Animal Crossing is the future of fashion? “It’s a direction worth exploring — Animal Crossing is proof that players who love fashion can create within the scope of resources and in-game rules present in the game, and I’d love to see more platforms emerge that let people access a community and create from scratch,” she says. “I always say that this is not an end-all, the scope of the fashion industry is too wide for all aspects to be covered by a video game. It’s a nice way though to continue brand stories while people are unable to meet in physical spaces.”

So, until then, see you on the island. I’ll be the one wearing Marine Serre.

To access the island where the Klarna pop-up will be held at 10pm EST on August 17, players will need to DM Micah Mahinay (@Noodz) on Instagram to receive the Dodo code. But set your alarms and act fast: The island and pop-up will only be available for an hour after it’s live. Can’t make it? Klarna will have item codes in the app for 24 hours after the pop-up ends.
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