Magda Butrym is bringing her signature rose motif to H&M with a collaboration of ready-to-wear, accessories, and jewelry, hitting HM.com and select stores on Apr. 24. It features some of the key wardrobe staples H&M is known for – bomber jackets, mini dresses, fitted tops, one-pieces – all reimagined with Butrym’s whimsical, romantic flair. Think a cocktail dress covered in roses to mimic a bouquet, clear sandals with floral heels, and a rose-print turtleneck-and-leggings set.
As Magda Butrym is celebrating its 10-year anniversary this year, the H&M collab features archival pieces which fans of the luxury brand will recognize. The beloved halter top, for example, is here with its iconic ruching and rose emblems featured on the bodice. “Each piece brings its own sense of Slavic romance, while paying homage to the history of our brand,” the designer said in a press release. “I really see this collection as a chance to invite people into our world – and to celebrate femininity, and the flower.”
In the past, H&M collaborations have included such iconic brands as Mugler, Rabanne, and Brock Collection. Notably, this partnership marks the first time the retail behemoth has collaborated with a Polish designer.
Keep scrolling for a first look at the collection and stay tuned for updates as more details become available, from the lookbook to pricing. Read More POPSUGAR Fashion