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What a French Woman Wears When She Doesn’t Want to Be Noticed (But Still Wants to Look Good)
Tips and insight straight from a French writer and editor. Read More Latest from Who What Wear
Sorry, LBDs—Sophisticated Women in Paris Are Ousting Basic Dresses for This Opulent Alternative
You won't find a prettier dress trend anywhere else. Read More Latest from Who What Wear
She Won: Kendall Jenner Is the First It Girl to Wear This Major Spring Color Trend in 2026
*Not* on the red carpet, that is. Read More Latest from Who What Wear
2026 Skincare Trends Are All About Longevity—12 Products to Simplify and Streamline Your Routine
A new era is loading... Read More Latest from Who What Wear
Everything That Went Down at Who What Wear’s Festive House Event—What We Did, Ate and Wore
The full lowdown. Read More Latest from Who What Wear
The Anti-Jeans Trouser Trend the It Girls Are Loving in 2026
I’m sold. Read More Latest from Who What Wear
Live From Copenhagen—5 Scandi Street Style Trends Taking Off Right Now
Not to be missed. Read More Latest from Who What Wear
In Paris, Cigarette Jeans Are in Heavy Rotation—Wear Them With This Anti-Trend Shoe to Look Like a Local
It's a match made in heaven. Read More Latest from Who What Wear







